Privacy policy

Last updated: November 15, 2025

Heightitude ("we", "us", or "our") operates this store and website, including all related information, content, features, tools, products and services (collectively, the "Services") to provide you, the customer, with a curated shopping experience. Heightitude is powered by Shopify Inc., which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, store, and protect your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

"Personal information" means any information that identifies, relates to, describes, or could reasonably be linked to you. It does not include anonymized or aggregated information.

Identifiers & Contact Information: name, billing and shipping address, email address, phone number.
Payment & Transaction Information: payment method, transaction history, purchase details (payments are processed securely by third-party payment providers; we do not store full card numbers).
Account Information: login credentials, preferences, saved addresses.
Commercial Information: products viewed, added to cart, purchased, returned, or exchanged.
Communications: emails, messages, customer support inquiries.
Technical & Device Data: IP address, browser type, device identifiers, operating system.
Usage & Interaction Data: pages visited, clicks, session duration, referring URLs.
Marketing & Advertising Data: interactions with ads, marketing preferences, consent status.

2. Sources of Personal Information

Directly from you when you interact with the Services;
Automatically through cookies, pixels, and similar technologies;
From service providers and partners acting on our behalf;
From third-party platforms such as advertising or analytics partners.

3. Legal Bases for Processing (GDPR / Global)

Where required by law, we process personal information based on one or more of the following legal bases:

Your consent;
Performance of a contract;
Compliance with legal obligations;
Legitimate business interests (such as fraud prevention, service improvement, marketing), where those interests do not override your rights.

4. How We Use Personal Information

Service Delivery: order fulfillment, payments, shipping, account management.
Customer Support: responding to inquiries and requests.
Marketing & Advertising: promotional emails, SMS, retargeting ads (subject to consent where required).
Personalization: product recommendations and shopping experience optimization.
Security & Fraud Prevention: monitoring, detection, and prevention of malicious activity.
Legal & Compliance: meeting regulatory obligations and enforcing policies.

5. Cookies & Tracking Technologies

We use cookies, pixels, tags, and similar technologies to operate and improve the Services, analyze usage, and deliver personalized advertising.

Depending on your location, you may manage or withdraw your cookie consent via our cookie banner or browser settings.

6. How We Share Personal Information

We may disclose personal information to:

Shopify and affiliated service providers;
Payment processors, shipping partners, analytics providers;
Advertising and marketing partners (subject to your rights);
Legal authorities where required by law;
Business successors in case of merger, acquisition, or sale.

7. Sale or Sharing of Personal Information

We do not sell personal information in exchange for money. However, certain advertising activities may be considered "sharing" under laws such as the California Consumer Privacy Act (CCPA/CPRA).

You may opt out of targeted advertising where required by law.

8. International Data Transfers

Your information may be transferred, stored, and processed outside your country of residence, including in the United States and Canada.

Where required, we rely on recognized legal mechanisms such as Standard Contractual Clauses or adequacy decisions.

9. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.

10. Security

We implement appropriate technical and organizational safeguards to protect your information. However, no system is completely secure.

11. Children's Privacy

The Services are not intended for children under the age of 16 (or under the age of majority in your jurisdiction). We do not knowingly collect personal information from children.

12. Your Privacy Rights

Depending on your location, you may have the right to:

Access or receive a copy of your personal information;
Request correction or deletion;
Object to or restrict processing;
Withdraw consent;
Opt out of targeted advertising;
Request data portability.

We will not discriminate against you for exercising your rights.

13. Complaints

If you believe your rights have been violated, you may contact us or lodge a complaint with your local data protection authority.

14. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised date.

15. Contact Information

Email: contact@heightitude.com
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom

For data protection purposes, Heightitude is the data controller of your personal information.